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Business Presenting - It's Always About Your Audience! Business Articles | July 25, 2011 Normal 0 MicrosoftInternetExplorer4 * Style Definitions * table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; ms...
Far too many presenters and subject matter experts focus on themselves, their topic, and their ability to answer questions. These are Wholesale Jimmy Wynn Jersey , of course, crucial skills.
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However, if you only focus on these, you'll miss the target.
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The number one "Rule" in presenting is: It's Always About Your Audience. In my training evaluations, I often ask senior managers Wholesale Andy Pettitte Jersey , sales directors, and top leaders, "what's the concept you use most often?" The answer I get is:
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"It's Always About The Audience!"
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Think about this: you must investigate, evaluate, and refine your presentation to adapt to each specific audience. You can divide this into three categories.
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1. What do you know about your participants? 2. What are their reasons for being in your presentation? 3. What is the flow of your story to appeal to your audience?
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Keep this in mind as you jump into planning your important business pitch or speech. It's not about your topic Wholesale Dallas Keuchel Jersey , data, or research.
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I know. This is a mind bender. And it can take a moment to shift your focus. While you're digesting this, let me tell you a story.
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Earlier this week, I spoke with a young woman. She was on fire about her new business, and planning to give presentations to attract funders. As she described the volumes of charts Wholesale Gerrit Cole Jersey , diagrams, and maps, and PowerPoint slides, I got nervous.
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It sounded like a perfect recipe for data overwhelm.
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Clearly this wasn't her intention. So, I told her what I'm going to share with you right now:
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Step away from your data. Step back from sharing every last chart Wholesale Jose Altuve Jersey , diagram, and slide. Move away from showing the entire chronological history of your project.
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Instead, burn this single phrase in your mind:
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It's always about your audience.
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How much can your participants absorb in your 10-minute, 30-minute, or 60-minute presentation?